Question 11 pts Identify the statement that provides a reason why manipulation of consumers is not relevant to marketing ethics Group of answer choices One need not necessarily deceive a person in order to manipulate him or her Some marketing practices target populations that are particularly susceptible to manipulation and deception All of the answers are correct. Knowing consumers' psychological profiles through marketing research, their motivations interests, desires, beliefs, anxieties, and fears facilitates manipulation of their behavior Manipulation doesn't necessarily entail total control over a person, it may simply be a process of subtle direction or management None of the answers are correct Select the practice that is not a form of consumer manipulation Group of answer choices Cigarette advertising aimed at children Ads aimed at elderly population for such goods as Medicare supplementary insurance, casinos and gambling, nursing homes and funeral services Selling an extended automobile warranty or theft protection products to a customer who is anxious about the whole process of buying an automobile Researching the criteria that a typical buyer uses to select a particular make and model of automobile Question 31 pts What statement suggests that the Johnson & Johnson Tylenol ad stating that "last year hospitals dispensed 10 times as much Tylenol as the next four brands combined" was suspiciously deceptive? Group of answer choices It was an effort to call attention to the practice of selling the drug to hospitals at a deep discount Johnson & Johnson wanted to show its commitment to lowering medical costs to consumers Johnson & Johnson wanted consumers to think that the medical profession and hospitals believed it was the most effective acetaminophen treatment on the market. It was a simple statement of a valid claim about the product Question 41 pts Identify the statement that would not support the idea that determining precise standards for what constitutes deception and how best to regulate it is problematical Group of answer choices Regulation might be too strong because it may well tum out that consumers are deceived by relatively trivial marketing practices The primary ethical wrong is in the intent to deceive, to intend to use someone's buying behavior for one's own ends. To prevent this wrong from occurring the Federal Trade Commission (FTC) would have to punish on the basis of what it thinks a marketing practice will do to consumers rather that what it actually does to them. Regulation might be too weak if it places the burden on consumers to prove the deception it is enough to prevent beforehand harms that deceptive practices might do rather than regulate them after the harms have been done