Question 12 (2 points) In comSCORE, what is the difference between the Simple and Advanced tabs in the Target Audience when visiting Media Metrix or Mobile Metrix? You can define a complex target audience with multiple demographic attributes in the Advanced Tab but not in the Simple tab You can define multiple audiences to compare across the different types of analysis you run The Simple Tab only allows you to select Males and Females from all available demographics included in the tab (There is not a real difference between these two Question 13 (2 points) In comScore, the term "key measures" means