QUESTION 12

A SQL Script is:

	a.	A script that executes a set of SQL statements
	b.	A script that wraps lower-level code inside SQL
	c.	A way to do things to data without knowing the tables in the database
	d.	None of the above

0.17 points

QUESTION 13

The best way to socialize data analysis is to:

	a.	Send it in email
	b.	Post it on intranet
	c.	Send it to your boss
	d.	Set up a review meeting in-person with the requesting stakeholder

0.17 points

QUESTION 14

A landing page is:

	a.	The last page in the visit
	b.	The first page in the visit
	c.	The advertisement off-site
	d.	A page with a form

0.17 points

QUESTION 15

A visit is counted only once during a time period?

True

False

0.17 points

QUESTION 16

What is a conversion?

	a.	A new insight into existence
	b.	A value generating event in a digital experience
	c.	When a person clicks on a button
	d.	A KPI that everyone uses

0.17 points

QUESTION 17

The difference between multichannel and omnichannel is that multichannel includes offline interactions, and omnichannel only is concerned with digital data.

True

False

0.17 points

QUESTION 18

Mobile analysis uses the term "screen view" instead of the equivalent "page view"

True

False

0.16 points

QUESTION 19

Direct traffic means:

	a.	Typed
	b.	Bookmarked
	c.	Traffic of an unknown source
	d.	Both A & B