Question 13 (4 points) Saved Creativity in advertising is often referred to as the art of marketing science of marketing pure logic of marketing melding of art and science in marketing Question 14 (4 points) Saved Rebecca is a creative ad designer with Ackerman McQueen in Oklahoma City. Ackerman McQueen has been hired by Mercedes Benz of Oklahoma City to develop a new ad campain for the 2022 models. Rebecca develops an ad that ties in a unique scene sequence that utilizes Oklahoma's wild west heritage to the freedom that one experiences when driving a new Mercedes Benz. With regard to the determinants of advertising creativity, this part of the ad is most likely which of the following? popular divergence convergence transitional Question 15 (4 points) Saved With regard to the determinants of creativity which one creates a connection between ideas? Synthesis Flexibility Relevance Elaboration Question 16 (4 points) Saved With regard to creativity in ad development, one challenge is to develop ad copy that focuses on budgetary constraitits. True False