Question: QUESTION 13 A consumer with high involvement is likely to spend more time and effort making a purchase decision UNLESS: His/her involvement is situational His/her

QUESTION 13 A consumer with high involvement is likely to spend more time and effort making a purchase decision UNLESS: His/her involvement is situational His/her involvement is emotional He/she enjoys shopping He/she is highly brand loyal QUESTION 14 Which of the following is NOT true about the effect of mood on shopping? Consumers who are in a good mood will pay higher prices o Consumers who are in a good mood shop for longer O Consumers who are in a good mood are more satisfied with the shopping experience Consumers who are in a good mood buy more hedonic or experiential products

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