Romaining Time: 38 minutes, 17 seconds. Question Completion Status: QUESTION 1 A pre-schooler is in a grocery store and picks out a favourite brand of cereal for his parents to purchase. What family influence is the child demonstrating? a. the joint decision-making of the b.consumer c. the principle of family life parents d. the concept of opinion socialization o the concept of aspirational cycle leaders groups QUESTION 2 After attending a newly released movie on the weekend, Jason returns to school and tells his classmates how much he enjoyed the movie and encourage them to attend. This type of influence is called: n. cognitive dissonance b. need recognition.c. the evoked set. d. lifestyle. e. word of mouth QUESTION 3 An example of a public source of information for an external Information search is 2. point of purchase displays. b. Consumer Reports magazine. c. sales personnel. d. friends. e. relatives QUESTION 4 When Edie fed her dog last night, she realized she was almost out of dog food. What stage of the purchase decision process is Edie currently in? a purchase decision b. problem recognitionc. alternative evaluation d. Post purchase behaviour e. Information search QUESTIONS Retailers can reduce problems associated with selective retention by Doing well known celebrities to b. providing brochures for sponsor their products consumers to take home. c. offering extended service warranties d. using a more convoluted store layout e adopting advertising campaigns that use bright colors and/or suppy background music Click Save and Submit to save and submit Chick Save All Anwers to swall answers Save All Art Remaining Time: 38 minutes, 02 seconds. Question Completion Status: QUESTION 6 Your text book refers to Nike's endorsement of LeBron James as a marketing approach designed to build on cognitive learning.b.combat behavioural learning. c. encourage stimulus generalzation d.overcome perceived risk. provide a warranty QUESTION 7 Sp How has Cineplex leveraged its understanding of consumer behaviour when it comes to technolog/? a. It has created discounts for b. It has created a content marketing c. children under the age of strategy to accompany new movie allows consumers 10 years releases to showroom d. It facilitates online purchases on mobile devices e. It allows movie goers to posts comments on social media while in a movie theatre watching a movie QUESTION B is the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world Motivation b. Attitude formation. Reinforcement d. Perception. Illumination 5 po QUESTION 5 poir Subgroups within the larger or national, culture with unique values, Ideas, and attitudes are referred to a a. normative groups reference groups c. disassociative groupsd family life cycle stages e. subcultures QUESTION 10 5 point In what stage of the purchase decision making process are consumers if they realize they want to own something? cognitive dissonance routine response behaviour o. problem recognition d alternative evaluation e. post-purchase behaviour Click Save and submittee and sunt. Click Save All Arto Mons. Save AR A S 10 mod Team Charter The internetist Romaining Time: 37 minutes, 52 seconds. Question Completion Status QUESTION 11 5 Two friends share an apartment and are researching the cost of renting a parking space in the building. In which stage of the decision making process are the friends? purchase decision stage b. problem recognition stage c. evaluation of ternative stage d.post purchase evaluation stage Information och stage QUESTION 12 A manufacturer of frozen lasagna states on its packaging that it tastes just like homemade. What type of leaming the manufacturer trying to influence? stimulus discrimination learning b. stimuus generalization learning c. cognitive learning brand loyalty Warning behavioural learning QUESTION 13 5 pc A les person is looking to purchase a new smartphone and recals having soon a special offer at a local store. What information search method is the sales person sing? 1. personal external source external search e.market-dominated external source internal search e.market-dominated internal source 3 pol QUESTION 14 A group of high uchool students always looked to the popular hits to see what they should do on wekends. In this instance the popular klidu are defined as 1 achievers 2. brand loyal consumers 3. opinion leaders 4. a reference group 6. decision makers QUESTION 15 5 point Click Save and somit to and submit. Click Save All Announce alan Save Al Awww Once Up 8.decision makers QUESTION 15 When people pay attention to messages that are consistent with their attitudes and beliefs, and ignore those that are inconsistent, this is called a stimulus discrimination b. selective expture c. selective comprehension de selective retention selective perception QUESTION 16 You textbook refers to the usage of smartphones in retail stores. It quotes the percentage of consumers that use their phones to read reviews while in store. What is this percentage? 2.23% 6.31% c. 4396 d. 1596 e. 90% QUESTION 17 It is the first warm day of spring and at lunch people have flocked to sidewalk coffee shops to enjoy in lood coffee. Which situational influence is demonstrated in this scenario? a. antecedent states b. temporal effects c. personality dotyte personal influence QUESTION 18 5 Which of the following is true of extended problem solving? 1. In this type of problem solving b. In this type of problem consumers rely on past experiences solving the consumer spends more than external information, and considerable time and effort pay attention to now varieties on external information search c. It occurs when consumers recognize a problem, make a decision, and spend little effortseaking external Information d. It is characterized by low consumer Involvement but significant perceived diferences among brands e. The purchase process in this type of problem solving is vir my a habit and typifies low investment decision- making Click to end Submit to me and submit. Click Save All Arswers to see alla Save Al Answers 23 6.31% 0.4996 d. 15% e 90% QUESTION 17 It is the first warm day of spring and at lunch people have flocked to sidewalk coffee shops to enjoy and coffee. Which situational influence is demonstrated in this scenario? A. antecedent states b.temporal effects c. personality. Thestyle personal infuence QUESTION 18 Which of the following is true of extended problem solving? Can this type of problem solving. b. In this type of problem consumers rely on past experiences solving the consumer spends more than external information, and considerable time and effort pay attention to new varieties on external information search c. It occurs when consumers recognize a problem, make a decision, and spend the effortseeking external Information d. It is characterized by low consumer involvement but Significant perceived differences among beards The purchase process in this type of problem solving is virtually a nabit and typifies low investment decision making QUESTION 19 Lucy Ll is very particular about her purchases and can easily see differences among similar products. This is known as stimulus discrimination b. stimulus generalization c. reinforcement d. behavioral aming selective retention QUESTION 20 After Shawn purchased an iPhone, he noticed a review of the product online on TechCrunch. Laura who also reads TechCrunch, but owns an Android Galaxy smartphone, did not notice the review. Which of the following terms most likely explains why one reader saw the review and the other did not? adaptive behaviour selective comprehension subliminal perception de selective exposure a selective encounter Click Save and Submit to save and submit. Click Save All Artoe will answers Save An Awes