Question: QUESTION 13 Reasons for having a database include all of the following except? A. Tailoring customer offers and creative B. Storing customer information for future

QUESTION 13

  1. Reasons for having a database include all of the following except?

    A.

    Tailoring customer offers and creative
    B.

    Storing customer information for future use
    C.

    Providing a mailing list to rent to interested stakeholders
    D.

    Identifying high, medium, and low value customers

QUESTION 14

  1. Which of the following statements is true about implicit consent?

    A.

    It does not have an expiry date
    B.

    It expires within 12 months after the purchase or end of a contract
    C.

    It expires within 6 months if gained through a customer inquiry or quote
    D.

    It obtained directly and proactively from the consumer

QUESTION 15

  1. The most important marketing priority for the top 20% of our customer base is?

    A.

    Retention
    B.

    Grooming
    C.

    Building awareness
    D.

    Customer satisfaction

QUESTION 16

  1. Legitimate ways to build your email newsletter list include all except?

    A.

    Buying email lists from available list providers
    B.

    Offering customers exclusive content and promotional offers
    C.

    Running in-store and social media contests
    D.

    Adding sign-up forms on your website

QUESTION 17

  1. What is not commonly used as a consumer (B2C) segmentation scheme?

    A.

    Customer value
    B.

    Geodemographics
    C.

    Positioning attributes
    D.

    Psychographics

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

Forrest runs Y Not Flowers, Inc. (YNF), a wholesale flower distributor with stores in several major metropolitan areas of the U.S. He is considering expanding his business, but he thinks his current...

Q:

1. (Points: 1) With respect to a corporation, select the statement that is correct. a. Its organization requires an approved charter which is governed by state law. b. Ownership rights to the...

Q:

Question 1 1 pts Managerial accounting: Managerial accounting: has its primary emphasis on the future. is required by regulatory bodies such as the SEC. focuses on the organization as a whole, rather...

Q:

1) Although promotion as a marketing tool may have multiple goals but the most common goal for most companies is _____________. providing information building goodwill differentiating the product...

Q:

Question 7 (1.5 points) _____ entails breaking down larger corporate goals into objectives that are then allocated across divisions and departments, and further broken down to the individual level,...

Q:

4G 7:26 PM MOM 47 Strategic Manage...nt - Apr. 2018.pdf - Read-only . . . Page 2 of 5 SECTION A - Multiple Choice Items (25 Marks) Answer ALL questions in this section by selecting the most...

Q:

Multiple Choice Questions 1. In terms of the major functions performed by a database management system (DBMS), " data filtering and profiling" refers to which of the following? a. Integrating,...

Q:

ACC 209 -MANAGERIAL ACCOUNTING ASSIGNMENT 1 1) An important part of planning is to identify alternatives and then to select from among the alternatives the one that best meets the organization's...

Q:

1. There are several ways that Business-to-Business marketing is different from Consumer Marketing. All of the following are differences except: (Points : 2) Business to business promotion has more...

Q:

16)The term Product Life Cycle refers to:___________. The amount of marketing dollars necessary to get a new product off the ground. The process where a product moves from introduction to growth to...

Q:

Protecting Your Trademark ENHANCING YOUR RIGHTS THROUGH FEDERAL REGISTRATION Basic Facts About Trademarks United States Patent and Trademark Office MESSAGE FROM THE USPTO Thank you for requesting a...

Q:

Outline the basic mechanisms for ethical management. Suppose you have just been appointed to a top-level position with a major contractor. How would you use these mechanisms to help prevent some of...

Q:

Warm air is contained in a piston-cylinder assembly oriented horizontally as shown in Fig.P1.42. The air cools slowly from an initial volume of 0.003 m3 to a final volume of 0.002 m3. During the...

Q:

24. Philosopher means someone such as Plato, Aristotle, Descartes, or Kant. Determine whether the following are demonstrative definitions, enumerative defi nitions, defi nitions by subclass,...

Q:

atch the compensation objectives with their meanings. Efficiency Efficiency drop zone empty. Fairness Fairness drop zone empty. Compliance Compliance drop zone empty. Improving performance and...