QUESTION 13 When Procter & Gamble acquired the Old Spice brand, it decided to reposition the brand by using a different advertising message to see whether its sales would increase. The advertising message is the in this marketing experiment. O dependent variable extraneous variable constraint independent variable error variable QUESTION 14 A market researcher showed a plain print ad of a new brand of designer jeans to several groups of college students and asked the students to rate the quality of the jeans. Then the researcher showed some other college students a print ad featuring movie star Scarlett Johansson wearing the new brand and again asked the students to rate the quality of the jeans. The marketer predicted that after viewing the ad featuring Johansson, the students' ratings of the jeans would be more positive than previously. In this experiment, students' ratings of the new blue jeans served as the dependent variable. independent variable. O social environmental force. secondary data. constraint. QUESTION 15 Making recommendations, implementing them, and evaluating results take place during which step of the five-step marketing research approach? define the problem take marketing actions collect relevant information develop findings develop the research plan OOOOO ICATION