Question: Question 14 (1 point) Once it has chosen a positioning, a company must take strong steps to deliver and communicate that position to target consumers.

Question 14 (1 point) Once it has chosen a

Question 14 (1 point) Once it has chosen a positioning, a company must take strong steps to deliver and communicate that position to target consumers. Which of the following is necessarily needed for a company to support its positioning strategy? Please choose the best answer. Designing the advertising message involves working out the strategic details of positioning. The company's marketing mix efforts must support the positioning strategy. Positioning the company calls for moving to more profitable locations. The company's service personnel must be highly trained and provide superior service. The company must outperform the competition first

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