Question: Question 14 (2 points) If a company's ORM response is transparent, it need not be timely. True False Previous Page Next Page Question 15 (2

Question 14 (2 points) If a company's ORM response is transparent, it need not be timely. True False Previous Page Next Page Question 15 (2 points) A local restaurant wants to create a mobile ad to target only people in Central Park. What type of mobile ad should they use? Mobile ads would not be appropriate in this situation Contextual local Perimeter Snack pack Question 16 (2 points) All of the following contribute to a website's perceived popularity, except: link neighborhood backlinks from unrelated websites link freshness social sharing Question 17 (2 points) Many companies want to control the content that appears on the SERP when the company's name is searched. rank sometimes, but do not reliably show up on the SERP. social media profiles product microsites O corporate websites directory listings Question 18 (2 points) There are no well-established ways of measuring the success of a social media campaign True False

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