Question 14 5 points involves the activities that communicate the promise to customers, such as the design of the product, promotional message the channels through which capacity will be sold and the prices charged, and is often the responsibility of a marketing department interactive marketing internal marketing Tourism marketing External marketing Question 13 In tourism personal selling is implemented through Advertising more accurately at potential consumers who are seeking related information Creating a distinct identity for an organization to stand out from its competitors Employing sales managers or account managers to liaise with travel trade intermediaries or corporate customers and maintain a relationship with them Using a variety of testing and assessment tools, over a number of stages Question 12 The fact that the tourism service cannot be seen, tasted, felt, or smelled relates to which service characteristic? Variability Intangibility Perishability. Inseparability, A Moving to another question will save this response. Question 11 in tourism marketing the place element of the marketing mix is more commonly called 'distribution'. True False Question 10 1. Which of the following statements is NOT true of the economic impact of tourism? Tourism revenues are largely unaffected by crisis events of the value of the positive impacts is greater than the value of the negative impacts, the total economic impact is positive. Increased needs for school and police systems are also assigned dollar values. Dollar values are assigned to increased tax revenues and increased employment opportunities