Question: QUESTION 14 A typical response rate for a direct marketer is O moderate O very high O high O very low QUESTION 15 A major

QUESTION 14 A typical response rate for a direct marketer is O moderate O very high O high O very low QUESTION 15 A major advantage of primary data is that the O methodology is conducted for the current study study is inexpensive data can always be collected by a single retailer data are readily available

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