Question: Question 14 Brands that use a Self-Concept approach are most persuasive when: the brand is congruent with the consumer's real self. O the brand is

Question 14 Brands that use a Self-Concept approach are most persuasive when: the brand is congruent with the consumer's real self. O the brand is congruent with the consumer's ideal self. O the brand is congruent with the consumer's social self. O the brand is congruent with the consumer's looking glass self

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