Question: Question 14 Chen Lo uses a decision rule that says I only buy well-known brand names when selecting a set of golf clubs. He does

Question 14

  1. Chen Lo uses a decision rule that says "I only buy well-known brand names" when selecting a set of golf clubs. He does not consider price, the store, or even discounts when purchasing clubs. Chen Lo's purchasing pattern is an example of a consumer using a:

a.

Compensatory rule

b.

Attribute based rule

c.

Non-compensatory rule

d.

Limited problem solving rule

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