Question: Question 4 Marcello uses a decision rule that says Only buy well - known brand names when selecting a set of golf clubs. He does

Question 4
Marcello uses a decision rule that says "Only buy well-known brand names" when selecting a set of golf clubs. He does not look at price, the store, or even discounts when purchasing clubs. Marcello's purchasing pattern is an example of a consumer usithg a
A. weighted rule
B. noncompensatory rule
C. additive rule
D. compensatory rule
Question 4 Marcello uses a decision rule that says "Only buy

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