Question: QUESTION 14 Harry & David is a catalog retailer. At its inception, thecompany sold fruit baskets and popularized the Fruit of the Monthconcept. Since then

QUESTION 14

  1. Harry & David is a catalog retailer. At its inception, thecompany sold fruit baskets and popularized the "Fruit of the Month"concept. Since then the company has abandoned this restrictivedefinition of itself, expanded its product mix, and used itspromotion to explain that it is the source of the perfect gift forevery occasion. Harry & David used a __________strategy.

    A.

    realignment

    B.

    repositioning

    C.

    restoration

    D.

    reinvention

    E.

    reconfiguration

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