QUESTION 14

1. The process for obtaining information from a subset of the population is __________________.

   		a questionnaire
   		a survey
   		a measure
   		a sampling

2 points

QUESTION 15

1. If the same instrument gives consistent results every time it is used for a measurement, then it indicates:

   		reliability.
   		equivalent-forms reliability.
   		internal consistency.
   		internal validity.
   		external validity.

2 points

QUESTION 16

1. If the researcher wishes to measure something that could have a value of zero, what would be the appropriate type of scale?

   		ordinal
   		qualitative
   		nominal
   		ratio
   		none of the above

2 points

QUESTION 17

1. You are creating a survey that is aimed at ranking customers' preferences for various brands of cola. You would definitely need to use which type of scale?

   		nominal
   		ordinal
   		ratio
   		interval
   		none of the above

2 points

QUESTION 18

1. ____________ are specific types of concepts that exist at higher levels of abstraction than do everyday concepts. In class they are known as 'made-up' variables.

   		Abstract Concepts
   		Constructs
   		Intuitive Constructs
   		None of the above.