Question 15 (2 points) 12': Listen ' b What's better than showing a log in your ad? One of these does NOT belong in the top three. Pick it out below. Celebrities Characters ' Visual Style tSound Question 16 (2 points) u'j Listen ' b Square Two Marketing Agency believes that "If you have nothing interesting to say about your business. please do not spend money on marketing"! True or False? '_ _ True _ False Question 17 [2 points) 4;) Listen p When you position your company as remarkable and it truly is remarkable. people notice. Which of these doesn't qualify as not a remarkable response? Customers don't complain so we must be doing something right. _ It is interesting enough that someone would tell their buddy or co-worker. it is something Unique to you and you alone and important to customers