Question: Question 15 (2.5 points) The Category Development Index (CDI) for ginger-flavored soft drinks in Lansing DMA is 85. The Brand Development Index for Vernors (a

Question 15 (2.5 points) The Category Development

Question 15 (2.5 points) The Category Development Index (CDI) for ginger-flavored soft drinks in Lansing DMA is 85. The Brand Development Index for Vernors (a Michigan-based ginger soft drink brand) is 121. Perform a geographic quadrant analysis and place the brand in one of the four quadrants. What does this placement mean for your brand? Attack competitors Opportunity for the brand to expand No opportunity at all because the brand is not doing well Maintain the sales in the market and expand the category

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