QUESTION 15

1. __________ are current and potential external factors that may challenge a firm's short- and long-term performance.

   		Threats
   		Opportunities
   		Dogs
   		Weaknesses
   		Question marks

3.3 points

QUESTION 16

1. Blue Stripe, a perfume manufacturer, decides to tap into the perfume market for men. It comes up with a line of perfumes under the brand "PerfuMen" to reiterate that this product is meant for the male demographic. This strategy can be termed as

   		market penetration
   		market diversification
   		market development
   		product diversification
   		product development

3.3 points

QUESTION 17

1. A(n) is an estimation of how much sales a company needs to generate to cover its expenses.

   		sales forecast
   		expenses forecast
   		break-even analysis
   		SWOT analysis
   		market analysis

3.3 points

QUESTION 18

1. Medfal, a small-scale LCD monitor manufacturer, plans on expanding its business outside the U.S. The firm does not have the means to set up production facilities abroad, although it would like to do so in the future. Medfal does not intend on letting other manufacturers manufacture its LCD monitors. Which of the following options should Medfal pursue to enter a foreign market?

   		Licensing
   		Exporting
   		Franchising
   		Joint venture
   		Direct investment

3.3 points

QUESTION 19

1. Why is direct ownership considered to be the riskiest method of entering an international market?

   		The advertising, pricing, and product distribution techniques being used currently will not work in the foreign country.
   		It does not allow the same level of control over intellectual property.
   		This strategy usually causes organizations to deviate from their mission statements.
   		It requires more resources and commitment than the other options.
   		The risks and rewards of this option tannot be analyzed easily, unlike other options.

3.3 points

QUESTION 20

1. What makes establishing specific, measurable, and realistic objectives especially valuable for nonprofits?

   		Nonprofits must compete for donor support.
   		Nonprofits must raise money from fundraising activities conducted only by volunteers.
   		Strategic planning is not an essential part of effective marketing at nonprofit organizations.
   		Nonprofits have marketing plans that differ in overall structure and components from for-profit organizatio ns.
   		Nonprofits have limited resources and need to provide the maximum amount of services to their constituents in need.

3.3 points

QUESTION 21

1. _________ is a situation in which products that perform the same function compete against one another.

   		Recession
   		Inflation
   		Indirect competition
   		Direct competition
   		Product segmentation

3.3 points

QUESTION 22

1. Which of the following rivalries exemplifies indirect competition?

   		Two social networking sites with various features catering to the same audience
   		Two fast-food joints with different menus catering to a crowd of college students
   		Two brands of toothpaste catering to a segment of teenagers
   		Two different luxury car brands catering to rich customers
   		Two airline services that offer low-budget flight options

3.3 points

QUESTION 23

1. _____________ involves monitoring developments outside of the firm's control with the goal of detecting and responding to threats and opport uniti es.

   		Probabil ity sampling
   		Exploratory research
   		Environmental scanning
   		Causal researich
   		Nonprobability sampling

3.3 points

QUESTION 24

1. Which of the following is true of inflation?

   		It reflects erosion in the purchasing power of money.
   		It increases customers' willingness to contribute to nonprofit organizations.
   		It increases the insecurity of employees about their jobs.
   		It affects only the baby boomers and not the millennials.
   		It always reduces customer confidence.

3.3 points

QUESTION 25

1. Which of the following is a characteristic of baby boomers that makes them attractive to marketing professionals?

   		Low job security
   		Higher disposable income C}Increased age levels D)Lower insurance spending E)High rate of investment

3.3 points

QUESTION 26

1. What is the relevance of the Sherman Ant it rust Act to mar ket ing?

   		It combats anticompet itive practices.
   		It prohibits firms from selling the same product at different prices.
   		It authorizes the Federal Trade Commission to restrict unfair or deceptive acts.
   		It requires the label on consumer products to state the identity of the product.
   		It protects consumer rights and abolishes deceptive lending practices.

3.3 points

QUESTION 27

1. Redwick {R) and Goldfield {G) are two countries that engage in foreign trade with each other. R$1 is equivalent to G$4 .5 in a particular month. If the G$ depreciates thereafter, which of the following is a likely value of the R$1?

   		G$1
   		G$3.S
   		G$4
   		G$4.5
   		G$5

3.3 points

QUESTION 28

1. Which of the following entities allows free trade of finances between its member nations?

   		Dominican Republic-Central America Free Trade Agreement
   		North American Free Trade Agreement
   		European Union
   		World Trade Organization
   		International Monetary Fund

3.3 points

QUESTION 29

1. Talkan and Lona are two neighboring countries with strong trade relations. Talkan, in a bid to control militants crossing the border from another country, asked Lona to step in. Lona refused to do so. This turned in an anti-Lona sentiment in Talkan, with customers refusing to purchase any products from Lona. Which of the following does this scenario exemplify?

   		Recession
   		Direct competition
   		Indirect competition
   		Consumer ethnocentrism
   		Consumer confidence

3.3 points

QUESTION 30

1. Legal changes, such as limits on a donation amount that can be tax-free, have made it necessary for nonprofit firms to:

   		recognize their donors in public on billboards and websites.
   		lead political campaigns against the federal government.
   		distribute the donation from individuals across charities.
   		actively reduce donations from high-income donors.
   		generate more revenue from first-time contributors.