Question: Question 16 3 Points Chapter 1: Match each concept with the appropriate definition. Prompts Submitted Answers Customer Value Choose a match 1 Customer Satisfaction -

Question 16 3 Points Chapter 1: Match each

Question 16 3 Points Chapter 1: Match each concept with the appropriate definition. Prompts Submitted Answers Customer Value Choose a match 1 Customer Satisfaction - - - 1 - - - - 1 A car salesman, after negotiating a sale with a customer, stays in touch with the customer after car delivery, making sure the customer is satisfied with the car purchase. The salesman hopes that this relationship will result in a repeat purchase several years later. Relationship Marketing Question 17 If a luxury car costs $100,000, the buyer would need to determine if the value of this car is worth the money she is giving up. Chapter 7: Match these types of business products Prompts Ben evaluates whether the car he is looking at meets his needs and expectations. Raw materials

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