Question 8 3 Points Chapter 11: Match the different types of marketing with the appropriate situation. Prompts Submitted Answers Test marketing Choose a match Laboratory market testing The Playman Game product was marketed and sold first in Cincinnati, in order to assess its performance and its readiness for the national market. Commercialization Tastykakes has developed a new cupcake snack called Sensables. After much research, development, and testing, the company is ready to launch and sell to the open market. Question 9 Chapter 13: What are these unusual channels? Prompts Selected customers are invited by researchers to sample two new hearing aids, and to read brochures and informational materials about them. They the researchers refer them to a store for more shopping, to assess whether trying on the hearing aid excited their interest. Digital channels