Question 16 (5 points) A key learning from the Live Lecture discussion on the evolution of the pharmaceutical industry is: The pharmaceutical industry has become increasingly profitable It has become increasingly difficult to enter the pharmaceutical industry due to high entry barriers Suppliers have significantly improved their negotiating position relative to the pharmaceutical industry over the last 20 years Industries are not static and can significantly change their structure over time Question 17 (5 points) A strategy leading to competitive advantage must account for which of the following: Tangible and intangible resources Intangible and human resources Competitive rivalry, buyers and suppliers Industry key success factors and organizational capabilities Factors impacting the nature of how resources combine to become organizational capabilities include which of the following: Skills and organizational reputation Processes and organizational structure The intensity of competitive rivalry Substitute products and complements One certainty regarding Tanner Pharmaceuticals is which of the following: Their pricing has led to extraordinary profitability, even for a pharmaceutical company Increasing exchange value has led to reduced consumer surplus Major input cost increases have forced Tanner to substantially increase their prices to maintain profitability Substantially reducing their pricing for Zorstat will increase Tanner's long-term profitability Which of the following is true regarding Tanner Pharmaceutical's mission statement: It is completely consistent with their substantial price increases for Zorstat It completely ignores any party other than shareholders It is completely inconsistent with the substantial price increases for Zorstat It clearly addresses the interests of multiple stakeholders Question 16 (5 points) A key learning from the Live Lecture discussion on the evolution of the pharmaceutical industry is: The pharmaceutical industry has become increasingly profitable It has become increasingly difficult to enter the pharmaceutical industry due to high entry barriers Suppliers have significantly improved their negotiating position relative to the pharmaceutical industry over the last 20 years Industries are not static and can significantly change their structure over time Question 17 (5 points) A strategy leading to competitive advantage must account for which of the following: Tangible and intangible resources Intangible and human resources Competitive rivalry, buyers and suppliers Industry key success factors and organizational capabilities Factors impacting the nature of how resources combine to become organizational capabilities include which of the following: Skills and organizational reputation Processes and organizational structure The intensity of competitive rivalry Substitute products and complements One certainty regarding Tanner Pharmaceuticals is which of the following: Their pricing has led to extraordinary profitability, even for a pharmaceutical company Increasing exchange value has led to reduced consumer surplus Major input cost increases have forced Tanner to substantially increase their prices to maintain profitability Substantially reducing their pricing for Zorstat will increase Tanner's long-term profitability Which of the following is true regarding Tanner Pharmaceutical's mission statement: It is completely consistent with their substantial price increases for Zorstat It completely ignores any party other than shareholders It is completely inconsistent with the substantial price increases for Zorstat It clearly addresses the interests of multiple stakeholders