QUESTION 16 MNCs in developing countries often face a shortage of professional workers. According to this module, an effective way to overcome the shortage is O to send more expatriates from their home country, to eliminate as many professional positions as possible. to improve retention of the existing professional employees, to promote under-qualified employees to professional jobs. QUESTION 17 Firm A plans to introduce a new smart phone, which has a potential market of 1 million customers. The marketing research conducted by the firm shows that 40% of the customers will buy it if the phone is priced at no more than $300, and the other 60% of the customers will only buy it if the phone is priced at no more than $250. Question: Which of the following pricing strategies is best to help the firm achieve its maximum revenue? Price it at $250 and $300 and use a discrimination strategy to reach the two segments of the market. o Price it at the middle of the two prices: ($250-$30072-$275. Price it at $250 and use the pull strategy Price it at $300 and use the push strategy QUESTION 18 refers to the process of identifying distinct groups of consumers whose purchasing behavior differs from others in important ways. Demographic profiling Consumer differentiation o Customer analysis Market segmentation