QUESTION 16

1. When discussing subcultures, it is important to note that each individual could be ________.

   		a member of either the dominant culture or a subculture
   		a member of one subculture only
   		a member of two subcultures only
   		a member of many subcultures, as there is no limit

2 points

QUESTION 17

1. The Hispanic American market is an example of which subculture?

   		social class
   		ethnic
   		religious
   		gender

2 points

QUESTION 18

1. When it comes to consumer behavior, ancestral pride associated with ________ is manifested most strongly in the consumption of ethnic foods, in travel to the "homeland," and in the purchase of numerous cultural artifacts.

   		nationality subcultures
   		race subcultures
   		religious subcultures
   		gender subcultures

2 points

QUESTION 19

1. Christmas is the major gift-purchasing season of the year. This corresponds with which type of subculture?

   		ethnic
   		age
   		religious
   		nationality