QUESTION 17 1 points Sive Answer A major difference between geo-targeting and go fencing is that geo-targeting can filter users based on demographies, behaviors, interests, as well as location True False QUESTION 18 1 points Save Answer Which of the following is NOT true regarding proximity marketing It uses beacon technology It detects smartphones via GPS or IP addresses it increases consumer engagement and convetion rates. It helps retailers optimize the in-store experiences by providing more relevant and personalized messages to their customers. QUESTION 19 1 points Save Aswer Which of the following is NOT true regarding social media platforms? Businesses should choose one social media platform because according to a study, the majority of the social media users use only one social platform Businesses should be where their customers and prospects are jumping on the newest platform is not always the right thing to do Businesses should choose the right social media platforms for their target market because each platform has different audiences and offer unique opportunities