Question 17 (5 points)

What strategy involves adapting products and their marketing strategies to national markets to suit local preferences?

Question 17 options:

	multinational (multidomestic) strategy
	International strategy
	inter-domestic strategy
	domestically adapted strategy

Question 18 (5 points)

A global strategy is:

Question 18 options:

	a strategy of offering the same products using the same marketing strategy in all national markets.
	a strategy of offering the diversified or slightly modified products to adapt to national markets.
	a strategy of offering the same products using the different marketing strategy based on national cultures.
	a strategy of offering a single product to all national markets.

Question 19 (5 points)

Organizational structure is:

Question 19 options:

	hierarchal structures used to delineate various levels of authority within and organization
	the way companies organize internally to maintain effective communications
	the way in which a company divides its activities among separate units and coordinates activities among those units
	variable structures use to organize international business units