Question 17 5 pts S1: Classify the following into Segmentation Bases or Discriminant variables when conducting a needs based segmentation for a company selling gym shoes. Preference for Comfort [ Choose ] Preference for Color [ Choose ] Preference for Lightweight [ Choose ] v Preference for Waterproof [ Choose ] v Income of Customer [ Choose ] Age of Customer [ Choose ] Education of Customer [ Choose ] Reads Fashion Magazines [ Choose ] v Reads Sports Magazines [ Choose ] Customer Plays Sports regularly [ Choose ] v Customer goes to the gym [ Choose ] v regularlyQuestion 18 2.5 pts $2: The objective of market segmentation is to create segments such that customers within each segment are as heterogeneous as possible. True or False? 0 True 0 False Question 19 2.5 pts 53: Match the two types of variables used for segmentation to their appropriate description: mannerisms ' [cm] ,' Discriminant Variables ' [cm] ,' Question 20 2.5 ms 54: Which of the following types of variables should not be used as segmentation bases when running a needs based segmentation analysis? 0 Variables explaining product preferences 0 Demographic Variables O Behavioral Variables 0 Al of these can be used as segmentation bases Question 21 2.5 at: $5: _ is used to evaluate each segment's attractiveness and select one or more of the market segments 0 Bass Model 0 Perceptual Maps 0 Clustering Analysls O GE-Mckinsev Mania