Question 17

Depending on the decision, the choice many include some or all group members, and different group members play important roles in what can be a complicated process. Which role, which member within the group conducts the information search and controls the flow of information available to the group?

Question 18

Innovations are products, services, ideas, or attributes perceived to be new by consumers in a market segment. Innovations can be characterized as functional, symbolic, and/or hedonic/aesthetic in nature.

True

False

Question 19

____ is the type of household purchase decision made by either spouse independently.