Question: Question 17: When considering positioning, a marketing manager should? a) rely on how customers think about proposed and/or existing brands in a market. b) plan
Question 17: When considering positioning, a marketing manager should?
a) rely on how customers think about proposed and/or existing brands in a market.
b) plan physical product changes rather than image changes.
c) avoid targeting strategies.
d) None of the answers is correct.
e) focus on specific product features of all generic competitors.
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