QUESTION 18 1 points Save Answer As discussed in class, STLP is an acronym used in marketing for: O 1. Market Segmentation, Targeting, and Positioning 2. Product Selection, Distributor Training, and Consumer Pricing 3. A lubricant for gasoline engines 4. Sales, Product Training, and Placement QUESTION 19 1 points Save Answer Demographics matter. Which of the following statements is false? Consumer populations can be sliced into various demographic segments and products that can be developed and marketed to those demographics TV show American Idol directed itself to an older audience (50+ years) and the show lost money because advertisers did not want to pay for that older population. All of the above Specific groups of consumers are more receptive to particular products and services than others QUESTION 20 1 points Save Answer Which one of the following is not among the four levels of "micromarketing"? 1.Segments 2. Processes O 3. Niches 4. Local areas QUESTION 21 1 points Save Answer Enterprise Rent-a-Car targets people whose cars are being repaired following a car accident. It does this to avoid direct competition with large rental companies. This is an example best described in class as: 1. Market segmenting 2. Product segmenting targetnig O 3. Niche market targeting 4. Local area targeting