QUESTION 9 1 points Save Answer True or False? Recently, as discussed in class, Amazon has increased its B2B enterprise server platform more quickly than its B2C platform 1. True 2. False QUESTION 10 1 points Save Answer As discussed in class, Nissan's "Moco", a new was was introduced to the Spanish market. It did not sell well because Nissan's Japanese management was not aware of which one of the following: O 1. Moco is the Spanish word for "booger"- hard mucous from the nose, and that did not appeal to Spanish consumers. 2. Moco did not meet tough EU emission standards 3. Moco was too wide for the narrow Spanish roads QUESTION 11 1 points Save Answer If Nissan, a Japanese company, had paid more attention in developing the Moco for the local Spanish market while using Nissan's world-class technology, that would have been an example of which the following expressions used in class: 1. Think local; act global 2. Think global; act local 3. Think macro; act micro 4. Local drive Global QUESTION 12 1 points Save Answer In developing a marketing strategy, which of the following environmental factors are considered? 1. Demographic 2. Political and legal 3. Cultural and Social 4. All of the above QUESTION 15 1 points Save Answer True or False: Primary data is data that is not available elsewhere and is collected for specific purposes outlined in the marketing research process. True False QUESTION 16 1 points Save Answer Big Data-the data acquired by companies and government is used for which of the following: 1. Developing a marketing strategy 2. Identify new product opportunities 3. Positioning products 4. Big data is used for all of the above QUESTION 17 1 points Save Answer In recent years, data analytics has been a popular major. Recent graduates have found that: O 1.Jobs are available at low wages for recent graduates 2. Jobs for recent graduates are readily available and wages are high due to the talent gap 3. Jobs are very scarce for recent graduates 4. Jobs are available but graduates need 3-5 years of experience in big data to find one QUESTION 18 1 points Save Answer As discussed in class, S_T_P is an acronym used in marketing for: 1. Product Selection, Distributor Training, and Consumer Pricing 2. A lubricant for gasoline engines 3. Sales, Product Training, and Placement 4. Market Segmentation, Targeting, and Positioning