Question: Question 19 0.75 pts True or False? To get a general understanding of the ideal, basic product or brand position it is advisable to clarify

Question 19 0.75 pts True or False? To get a general understanding of the ideal, basic product or brand position it is advisable to clarify on the roles quality and price play. To increase the effectiveness of positioning, however, marketers may add a second step where they focus on specific product attributes or consumption benefits. True False Next

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