Question: Question 19 (2 points) A reactive public relations strategy requires a company to take defensive measures. True False Question 20 (2 points) Which PR tool

Question 19 (2 points) A reactive public relations strategy requires a company to take defensive measures. True False Question 20 (2 points) Which PR tool is used in crisis management situations. Feature stories Interviews and press conferences Sponsored events Company newsletters Question 21 (2 points) Which is NOT an advantage of coupons? Timing and distribution can be controlled by the manufacturer Gets regular users to trade up within a brand Prevents brand switching Great IBP tool for e-commerce brands

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