Question 19 (2 points) When the Kraft "send noodes" campaign vanished with no explanation after a single week, observers insinuated that the company had violated the principle of: conversion-centered design timeliness transparency Otraining Question 21 (2 points) The first step in creating an effective social media campaign is to: O determine the objective of the campaign measure success create the content of the campaign distribute and promote the content Question 29 (2 points) Which of the following is not a key factor accounted for by search engines? O off-site search engine optimization efforts, such as domain name authority the company's ORM strategies O the content comprising a website the technical aspects of a website, e.g. indexing Question 32 (2 points) You hover over an image of a sweater, and a description pops up that says "Fleece- lined winter sweater."" This description is part of the: alt text main content title tag anchor text Question 33 (2 points) A link profile illustrates the "neighborhood" of websites your website lives within. True False