Question 21 (2 points) The first step in creating an effective social media campaign is to: determine the objective of the campaign 3: measure success O create the content of the campaign 4 4: distribute and promote the content e 5: 5: Previou_yage Next Page Page 2 Question 19 (2 points) When the Kraft "send noodes" campaign vanished with no explanation after a single week, observers insinuated that the company had violated the principle of: conversion-centered design timeliness A: transparency training Question 18 (2 points) There are no well-established ways of measuring the success of a social media campaign True False Question 17 (2 points) Many companies want to control the content that appears on the SERP when the company's name is searched. _-_-rank sometimes, but do not reliably show up on the SERP. social media profiles product microsites O corporate websites directory listings Question 16 (2 points) All of the following contribute to a website's perceived popularity, except: link neighborhood backlinks from unrelated websites Olink freshness social sharing