QUESTION 19 Avalue chainor avalue-delivery networkis a:

a.tool used to prevent key competitors from taking customers from you

b.tool used to measure end-user benefits from connected marketing relationships

c.tool used to assess global demand of suppliers

d.method used to reduce unnecessary paper work in international trade

e.method used to forecast return on sales

QUESTION 20 :From the Discussion Board video aboutZapposwe learn that:

a.Market growth globally by traditional shoe retailers has been greater than any analysts previously thought.

b.Zappos pioneered the philanthropic business model for donating one pair of shoes to disadvantaged global communities, for every pair of shoes sold.

c.Zappos is expanding globally, with 3,000+ retail stores now in 50+ countries.

d. Zappos maintains its online market reputation and customer loyalty through exceptional service.

e."b" and "d" are correct.

QUESTION 21 Maslow's hierarchy:

a.is a problem-solving strategy of large companies with many management layers

b.tells us that our need for food and shelter is less important than need for love

c.tells us that buyer behavior can be changed by science, creativity and luck

d.tells us that satisfying our need for personal safety comes before need for self-improvement