QUESTION 19 Land's End will custom-fit a Marinac jacket and make it with additional features such as thumb loops, underarm ventilation slits, and a key clip when you order from LandsEnd.com. This is an example of O family branding. O mass customization O "Tiffany/Walmart" marketing, O market melding O specialty customization. QUESTION 20 Name Maker is an online company that sells, among other items, high-end gift wrapping that can have custom slogans or names printed on it, such as the name of a person celebrating a birthday or a couple who is getting married. This made-to-order gift wrapping is an example of O family branding. O mass customization. O synergistic marketing. O "Tiffany/Walmart" marketing, O specialty customization. QUESTION 21 Manufacturing a product only when there is an order from a customer is referred to as o order customization. O a one product, one market segment strategy. O synergistic marketing. O build-to-order. specialty customization. QUESTION 22 Campbell Soup Co. found that its canned nacho cheese sauce, which could be heated and poured directly onto nacho chips, was too spicy for Americans in the East and not spicy enough for those in the West and Southwest. Today, Campbell's plants in Texas and California produce a spicier nacho cheese sauce than what is produced in the other plants. Campbell's is using segmentation. demographic O behavioral O economic O geographic O psychographic