Question: Lands End will custom - fit a Marinac jacket and make it with additional features such as thumb loops, underarm ventilation slits, and a key

Lands

End will custom

-

fit a Marinac jacket and make it with additional features such as thumb loops, underarm ventilation slits, and a key clip when you order from LandsEnd.com. This is an example of

family branding.

mass customization.

Tiffany

/

Walmart

marketing.

market melding.

specialty customization.

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