QUESTION 19

1. Marketers sometimes measure constructs that do not have a true zero point.

   		true
   		false

2 points

QUESTION 20

1. The key to making accurate predictions about the characteristics of a large population lies in the way_________________.

   		the questions are worded
   		the survey is compiled
   		the survey is evaluated
   		the population is sampled

2 points

QUESTION 21

1. The question below would be considered mutually exclusive.

   Which one of the following is your preferred vacation destination?

   1. Peru
   2. Dominican Republic
   3. Paris
   4. Rome

   True

   False

2 points

QUESTION 22

1. What level of measurement would the following question produce?

   Please indicate the environmental surroundings in which you live using the following choices:

   (1) urban (2) rural (3) suburban

   		nominal
   		ratio
   		interval
   		reliable
   		ordinal

2 points

QUESTION 23

1. What level of measurement would the following question produce?

   Please indicate your approximate age by checking the appropriate age category.

   ___(1) 0 to 18 ___(2) 19 to 34 ___(3) 35 and over

   		nominal
   		ratio
   		interval
   		reliable
   		ordinal