QUESTION 10 If the same instrument gives consistent results every time it is used for a measurement, then it indicates: reliability. equivalent-forms reliability. internal consistency. internal validity. external validity. QUESTION 11 If trying to determine how an area or region will vote in an upcoming election, gender would be an appropriate basis for stratification convenience probability all of the above QUESTION 12 In scales, numbers are assigned to objects or sets of objects for the purpose of identification and classification. interval nominal ordinal ratio QUESTION 13 In scales, numbers entered as data represent actual quantities of the variable in question. interval ordinal nominal ratio none of the above information is obtained from or about a part of the population QUESTION 14 In a data are obtained from or about every member of the population of interest, while in a and used to make estimates about various characteristics of the total population. Sample, census Sample, study Census, sample Census, study QUESTION 15 Many demographic questions, such as gender, education, and ethnicity are examples of interval scales no! ordinal ratio QUESTION 16 Marketers sometimes measure constructs that do not have a true zero point. true false QUESTION 17 Respondents were asked the following question on a survey: Please check your age group. (a) 20 to 25 (b) 26 to 34 (C) older than 34 What scale is the question? Nominal ordinal interval ratio