Question 19 Next > Previous D Effectively communicating the strategic vision to company personnel is important because a good understanding of the vision boosts employee support for company initiatives to win a sustainable competitive advantage over rivals the more a vision evokes positive support and excitement among company personnel the greater its impact in terms of arousing a committed organizational effort and getting company personnel to move in a common direction when company personnel understand what the company needs to do to be profitable and successful, the company's chances of achieving its financial and strategic objectives are greatly improved. company personnel cannot be highly productive and happy with their jobs unless they have a clear understanding of management's strategic plan for being competitively successful and profitable over the long term. a good understanding of the vision boosts employee confidence in the profitability of the company's business model