Question 1a: Suggest additional methods that companies can use to improve the effectiveness of their consumer

data collection today. What examples have you encountered? (10 Marks)

Question 1b: What effects do you expect the development of interactive electronic and social media will have on

the collection of marketing research information from consumers? (10 Marks)

Question 2: Enlighten me with your understanding about the dark side of marketing. Being a consumer when, how

and why you feel victim of it? In your opinion, how we can avoid/lessen the negative impacts of marketing?

(10 Marks)

Question 3: Use your knowledge to develop a blueprint of your business from scratch in accordance with the

teachings of Islam. Explain how you will create value for yourself and your customers and build a strong customer

relationship by putting all the components of marketing management together.