Question: CASE STUDY REVIEW QUESTIONS 1. Suggest additional methods which companies can use to improve the effectiveness of their consumer data collection. What examples have you

CASE STUDY REVIEW QUESTIONS

1. Suggest additional methods which companies can use to improve the effectiveness of their consumer data collection. What examples have you encountered?

2. Discus the limitations of statistically based consumer databases of the type discussed here. Do qualitative approaches based on small groups offer any advantages?

3. What effects do you expect the development of interactive electronic media will have on the collection of marketing research information from consumers?

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