Question

1.a. Your friend has recently created a Facebook page where he/she sells baked items. After having a good response and bulk orders, she decided to market on instagram too. However, she is not sure if she should launch a website for her brand or not. What would you suggest her? Justify your answer

1.b. A food chain in Pakistan has recently started to rum SEM campaigns to get more traffic on website. Despite of high bid price they are not able to get the desired result? What could be the reason for it? On which other factor the food chain must focus.