Question

1.Based upon the information in the case, what are the key benefits...

1.Based upon the information in the case, what are the key benefits and capabilities of both Snapchat and Pinterest (address each separately) that are relevant to the WestJet team?

2.In order to recommend one social platform over the other (Snapchat vs. Pinterest), you need to assess the strategic criteria for leveraging these platforms. One of these criteria isrevenue generation. What other relevant criteria should be considered based upon the information in the case?

3.To choose more objectively and accurately between social platforms, you need to consider the weight of each criteria and, thus, recognize that one criterion may be more important than others. Create a weighted decision table that denotes the criteria you've identified (from question #2), a weight for each criterion (which should total 100%), your score for each criterion (which should be a minimum of 1 and a maximum of the weight applied to the criterion), and the overall/total score for each social platform.Once you've created your table, briefly explain your rationale for weighting the criteria in the way that you did as well as the rationale for your score for each platform/criteria combination.