Question 1(Marks: 10

While there are similarities between B2B and B2C marketing, there are differences between B2B and B2C marketing which lie in the marketing practices.With reference to this statement and the use of well-expanded examples, describe in your own words the differences between B2B and B2C marketing. Please note, no marks will be awarded for theory copied verbatim from the prescribed textbook.

Question 2(Marks: 30)

You have recently been appointed as the executive director responsible for the purchasing function at PicknPay, which is one of the leading supermarkets in South Africa and other African countries. You notice that there are no documents that outline the roles and responsibilities of the buyer as well as the criteria that is used to select suppliers.

Q.2.1You then decide to write a document that spells out the roles and responsibilities of the buyer. Describe the roles and responsibilities of the buyer in your own words. Include the use of examples to support your write-up. Please note, no marks will be awarded for theory copied verbatim from the prescribed textbook. (18)

Q.2.2With the use of examples, explain to your colleagues in the buying department any SIX criteria that they need to consider when selecting fruit and vegetable suppliers.