Question: Question 1 (Marks: 10) While there are similarities between B2B and B2C marketing, there are differences between B2B and B2C marketing which lie in the

Question 1 (Marks: 10)
While there are similarities between B2B and B2C marketing, there are differences between B2B and B2C marketing which lie in the marketing practices.
With reference to this statement and the use of well expanded examples, describe in your own words the differences between B2B and B2C marketing.

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