Question $20$

$1$

Point

Management must set pricing objectives based on the primary objective of making a profit.

True

False

Question $21$

$1$

Point

Save Textbooks Inc. includes the cost of delivery in the pricing strategy when selling textbooks to school districts. What type of pricing strategy is it using?

Discounting

Transfer pricing

Geographic pricing

Captive pricing

Question $22$

$1$

Point

The amount of money that a seller is willing to accept in exchange for a product, at a given time and under given circumstances, is called the

revenue.

income.

discount.

price.

breakeven quantity.

Question $23$

$1$

Point

The Morton's Salt Girl, the Pillsbury Dough Boy, and Planters' Mr$.$ Peanut are all examples of

trade names.

brand names.

brand marks.

store brands.

manufacturer brands.

Question $24$

$1$

Point

The Glo$-$Brite Company is considering development of a new children's toothpaste in fun$-$shaped dispensers. Before performing any business analysis on the product, Glo$-$Brite would like an initial response from potential customers to determine interest in a toothpaste of this type. Glo$-$Brite will begin $\_\_\_\_$ to gather the information.

idea generation

screening

test marketing

product development

concept testing

Question $25$

$1$

Point

Which of the following is an example of a raw material that would be used in the production of a physical product?

Steel sheets

Paper

Plastic

Timber

Gasoline