Question $2(0\mathrm{.}25$ points$)$

Mark, a retail store manager, analyzes sales reports from the past year and identifies that raincoat sales spiked significantly during certain months. He then correlates these spikes with local weather patterns recorded during the same period. When Mark correlates the raincoat sales data with weather patterns to understand why sales spiked, which type of data analysis is he performing?

Descriptive analytics

Prescriptive analytics

Diagnostic analytics

Predictive analytics

Question $3(0\mathrm{.}25$ points$)$

A streaming service company wants to recommend movies to individual users based on their viewing history, ratings, and searches. They process large volumes of this historical data to identify viewing preferences and predict what a user might like. The process of identifying patterns and trends in the user's viewing history to predict future movie preferences is an example of converting data into which higher level?

Interpretation

Information

Facts

Raw Data